The Unconference: Passion and Responsibility
Our media has evolved from one-way communication to real dialogue media – driven by Internet, Smartphones, Social Media & Co. At conferences and events, this trend continues. They shift from school class-like lessons (one talks, audience just listens) to open conferences with open workshops – relying on the passion and the responsibility of the participants.
Audiences want to be not only informed anymore, they want to be entertained in a pleasant way and to be engaged to participate. The visitors of an Unconference are providing the content and organizing the event schedule of participatory workshops. So we do chiefly also at the BrickCamp 2014: participate in workshops, share information and opinions with others, create something new and discuss – all related to LEGO® in Marketing and Communication.
Oliver Berger, founder of Bricktopia and initiator of BrickCamp:
“LEGO ® emotionalizes, it transports stories in seconds and appeals to people of all generations. This makes it a very exciting marketing tool. At the BrickCamp we have the opportunity to deepen and to comment on ideas and strategies for Storytelling, Content Marketing and higher User Engagement and also to connect and to exchange our opinions on a professional level.”
Christian Paul Stobbe, AFOL & Director Strategy at KONTRAST Communication Services, Düsseldorf:
“Using LEGO gives directly a new creative dimension to brainstorming, meetings and presentations. A dimension of touching content, of participation and testing, of new ways to visualize and to demonstrate. From ad-hoc infographics to vivid allegories of customer journeys with all brand touch points – in a faster and more complex world of technology, communication and information, LEGO ® is a very useful creative tool and an enrichment of our everyday work.”
The public part: Exhibition & Workshops
Besides the Unconference part of the BrickCamp there will be a public part with an exhibition, prize competitions, raffles and workshops – all around LEGO® and construction toys. About 2,000 visitors are expected here in addition to the Unconference participants. Visit of the public part of the BrickCamp is free of charge for all visitors on Saturday (30th of August 2014) and on Sunday (31st of August 2014).
Visitors of the Unconference can purchase tickets through Eventbrite. Until 30th of June 2014 there is a early-bird rate.
Agencies, Networks and Companies can purchase BUSINESS tickets with additional services. Click HERE for tickets.